Customer loyalty is one of the challenges facing Ipswich plumbers being that the customers only need you once in a great while. When a plumbing problem arises at home, people tend to reach for the nearest professional plumber to fix the problem with no concern of repeat business which is common in other sectors. The business is also invisible, which makes its advertisement complex; potential customers might need to see and visit, which is impossible.
Building long lasting relationship with a customer is also a challenge since Ipswich plumbers are only called when there is a problem and the call is often an emergency. Once the customer is satisfied with your services he no longer contacts you at all. Only a very small percentage of people get to read newspaper on a daily basis. This means that almost 99% of advertisement on newspaper goes to wastage which in turn leads to high running cost.
Mystery prospects are another challenge facing Ipswich plumbers. It’s hard for them to identify potential customers in advance and get ready to offer their services and also to know how to reach them. With these adverse challenges, plumbing companies still face a huge challenge in selling their ideas out and attract prospects they hence need alternative ways of marketing to keep their customers hooked to the business. Check this site http://andrewthwaitegasplumbing.com.au/ to know more about Ipswich plumbing.